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采訪TEXPA區(qū)域銷(xiāo)售經(jīng)理彼得沃茲實(shí)錄
發(fā)布時(shí)間：2013-07-20
【TTMN訊（攝像：劉克超 記者：劉曉玲 編輯：黃嵐）】德國(guó)泰克斯帕（TEXPA）機(jī)械有限公司是全球領(lǐng)先的家用紡織品制造商，全自動(dòng)的切割、縫制、折疊和包裝裝置是其傲立工程機(jī)械領(lǐng)域50多年的王牌優(yōu)勢(shì)。其主推的自動(dòng)裝配生產(chǎn)線(xiàn)可以高效率地生產(chǎn)出品質(zhì)優(yōu)越的家用紡織品，TEXPA已在全球內(nèi)安裝了1500多套自動(dòng)裝配生產(chǎn)線(xiàn)，這些生產(chǎn)線(xiàn)可被精確定制以滿(mǎn)足市場(chǎng)對(duì)剪裁、縫紉、折疊盒包裝紡織品的需求。高度完善的自動(dòng)化技術(shù)、效率第一的堅(jiān)定理念以及源源不斷的創(chuàng)新動(dòng)力，鑄就了TEXPA全球領(lǐng)先的家紡品牌地位。
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TEXPA區(qū)域銷(xiāo)售經(jīng)理彼得接受TTMN記者專(zhuān)訪
記者：觀眾朋友大家好，這里是第十六屆上海國(guó)際紡織工業(yè)展的展會(huì)現(xiàn)場(chǎng)，現(xiàn)在我們走進(jìn)的是TEXPA展臺(tái)，今天非常榮幸有請(qǐng)到該公司的區(qū)域銷(xiāo)售經(jīng)理彼得先生接受我們的采訪。Good afternoon, Peter.
記者：彼得先生，下午好。
Perter: Good afternoon.
彼得：下午好。
記者: For starters, can you make a brief introduction about our company?
記者：首先，您能對(duì)貴公司做一個(gè)簡(jiǎn)單的介紹嗎？
Peter: Texpa is a manufacturer of fully-automatic and semi-automatic sewing lines
for home textiles, like terry towels, curtains, blankets
and all kinds of things which are used in households.
彼得：德國(guó)泰克斯帕（TEXPA）機(jī)械有限公司是一家在全自動(dòng)和半自動(dòng)制衣生產(chǎn)線(xiàn)上生產(chǎn)家用紡織品的公司，如毛巾、窗簾、毯子等所有家用紡織品，應(yīng)有盡有。
記者: Then as for the exposition, is this the first time
that your company has participated in this kind of exposition?
記者：貴公司是第一次參加這類(lèi)展會(huì)嗎？
Peter: No, we do that since many years.
We do that since the middle of the 19th.
And we are actively selling in China since 2003.
彼得：不是的，我們公司自19世紀(jì)中期以來(lái)就開(kāi)始參加這類(lèi)展會(huì)了，從2003年開(kāi)始我們就把市場(chǎng)擴(kuò)展到中國(guó)了。
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TEXPA區(qū)域銷(xiāo)售經(jīng)理彼得介紹公司展品
記者: Then can you tell me something about the main product
you have brought to this exposition？
記者：那么您這次帶來(lái)的主要產(chǎn)品是什么呢？
Peter: We are focusing here on our basic products.
This is roughly half for terry towel companies and half for bedding companies.
We're mainly for curtain companies, sewing lines, cutting lines, folding,
and packaging, from the role of fabric coming from finishing to the end product.
彼得：這次我們帶來(lái)的是一系列基礎(chǔ)產(chǎn)品，其中有一半是供給毛巾公司，一半供給床上用品公司，我們主要以窗簾公司為主，利用縫紉、裁剪、折疊、包裝這一系列工序，將纖維布料制造成織物成品。
記者: Then it is the second day of the exposition.
Are you satisfied with the sales or the achievements you have got？
記者：今天是展覽會(huì)的第二天，您對(duì)貴公司所取得的成果感到滿(mǎn)意嗎？
Peter: We are positively surprised that although there is a three-day holiday here,
we have a lot of people coming, especially the owners and bosses of the company,
because they don't have to stay in the factory
and they have time to come on the holiday.
彼得：我感到非常驚喜，我們公司有很多員工都來(lái)了，連公司的老板也親臨現(xiàn)場(chǎng)，因?yàn)樗麄兛梢圆挥么粼诠S，有幾天閑暇時(shí)間。
記者: You mean you have showed great interests in this exposition?
記者：您應(yīng)該對(duì)這次展覽會(huì)挺感興趣的吧？
Peter: We had been hesitating a little bit in the beginning,
but it is better than expected.
彼得：其實(shí)剛開(kāi)始的時(shí)候，我們還有些猶豫，但結(jié)果比我們預(yù)期的好多了。
記者: Speaking of the sales in your opening,
what's the main market target in the near future?
Can you tell us something about it?
記者：您能和我們分享一下公司未來(lái)幾年的市場(chǎng)目標(biāo)嗎？
Peter: Yeah, We want to widen our customer base, and in the last year,
we chose the big companies, the big manufacturers as our target,
because they have been the best companies to afford and to use fully-automatic lines.
The two biggest terry towel manufacturers in China,
our customers, Xiandi and Yaguang, are both in Shenzhen province.
Now it is coming down. I mean more and more middle-sized
and small-sized companies will be interesting for us.
彼得：好的。我們想要擴(kuò)大客戶(hù)群。去年，我們的市場(chǎng)目標(biāo)是一些大公司、大制造商，因?yàn)檫@些大公司實(shí)力雄厚，能夠負(fù)擔(dān)和使用全自動(dòng)裝配生產(chǎn)線(xiàn)。我們?cè)谥袊?guó)深圳有兩家客戶(hù)，仙迪家紡和亞光家紡，這兩個(gè)公司都是中國(guó)最大的毛巾制造商。但是現(xiàn)在這些大公司并沒(méi)有以前那么吃香了，因此，我們可以把目光轉(zhuǎn)向那些中小型企業(yè)。
記者: Then what is your own expectation for the market?
記者：您對(duì)紡織市場(chǎng)有什么期望嗎？
Peter: We do not close all our ears for the show as it is important to get contacts,
new contacts to talk to our existing customers.
We see increase of all those this year still coming and next year at about 20-30%.
彼得：展會(huì)對(duì)我們而言是非常重要的，因?yàn)槲覀兛梢耘c客戶(hù)進(jìn)行面對(duì)面的交流。許多公司年年都參加展會(huì)，而且產(chǎn)展商的數(shù)量越來(lái)越大，年增長(zhǎng)率達(dá)到了20%到30%之多。
記者: And what do you think of the current
situation of the whole textile machinery market?
Do you think it is very optimistic?
How do we actively respond to the current situation?
記者：您對(duì)現(xiàn)如今整個(gè)紡機(jī)市場(chǎng)的形勢(shì)有什么看法呢？您覺(jué)得形勢(shì)樂(lè)觀嗎？我們?nèi)绾畏e極應(yīng)對(duì)當(dāng)前的形勢(shì)呢？
Peter: It is quite mixed because we have seen different conditions
for companies who are mainly exporting and companies
who are mainly selling in domestic markets.
The domestic markets seems to be more stable than exports,
because our customers mostly have their own brand names
and domestic markets. And this is growing.
If you export, the most case is you have to sign contract
and this is a little bit difficult.
You can lose your customers very quickly.
彼得：這個(gè)問(wèn)題比較復(fù)雜，有的公司以出口業(yè)務(wù)為主，有的公司以國(guó)內(nèi)市場(chǎng)為主，而這兩類(lèi)公司的情形是不能統(tǒng)一而論的。國(guó)內(nèi)市場(chǎng)比出口市場(chǎng)更加穩(wěn)定，因?yàn)槲覀兊目蛻?hù)大多數(shù)都擁有自己的品牌和國(guó)內(nèi)市場(chǎng)，并且都做得不錯(cuò)?？墒?，如果要經(jīng)營(yíng)出口業(yè)務(wù)，那么就必須簽訂各種復(fù)雜的合同，有可能你一下子就會(huì)失去這個(gè)客戶(hù)。
記者: I'm honored to meet you here and I really appreciate
that you can take your time for my interview. Thank you.
記者：很榮幸能見(jiàn)到您，也非常感謝您在百忙之中接受我的采訪。
Peter: Thank you.
彼得：謝謝。